About

This blog focuses on two things of personal and professional interest to me:

  • Marketing of technical products.  At Informatica, I work on data governance and, specifically, the products and tools that are used to implement a data governance initiative.
  • The use of Social Media Marketing to build a meaningful interaction with your target audience.  A lot of people I have spoken to don’t think social media marketing approaches are not useful in a technical, B2B scenario.  I will be blogging about my attempts to apply social media marketing and other good approaches I see in use around the industry.

I hope that you find this discussion interesting and useful. Please do feel free to comment.  I am always interested in hearing feedback and interesting ideas.

Roger Nolan

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