Free Web Analytics: Quantcast

8 07 2010

I am always on the lookout for free tools to use in marketing and social media marketing campaigns and just ran across a good one the other day: Quantcast.com.

If you need to put together a preliminary marketing plan that includes the Web and social media (and who doesn’t?) here is a great way to get started and get the data you need to justify your plan.

Some of the available Quantcast features:

  • Input a Web site and they will give you a profile of traffic and demographics of the site users.  This did not work on sub domains that I tried.
  • Compare the traffic graphically on two different sites.
  • Input your own Web site and information and get a free more detailed analysis of the traffic and demographics on your site.

Example: I input Cisco.com and got the following information:

  • Estimated monthly traffic to the site
  • Demographics: M/F, Age, Race, Kids, Income and Education
  • Affinity: Quantcast shows other categories of sites that visitors to Cisco.com are likely to visit.

This is some pretty useful and powerful stuff for free. My take on this is that the free services actually look very useful.

  • Quantcast Publisher: copy the Quantcast tags into your published Web pages and they will do detailed analysis and reports for your site.
  • Quantcast Marketer: Profiles your current Web site audience.  Can recommend similar user audiences to market to in campaigns.
  • Quantcast Planner: Search Web properties in realtime, analyze them, and purchase buy the audience that most closely matches yours.

Note that the service is for USA sites only – at least for now.

Quantcast Top 20 US Sites

Rank Site Description
1 google.com 159M+ U.S. monthly people. The site attracts a more youthful, more affluent, more educated audience.
2 facebook.com 145M+ U.S. monthly people. The site attracts a younger, fairly wealthy, slightly female slanted audience.
3 yahoo.com 122M+ U.S. monthly people. The site appeals to a more affluent crowd.
4 youtube.com 109M+ U.S. monthly people. The site attracts a younger crowd.
5 msn.com 77M+ U.S. monthly people. The site attracts a more educated, fairly wealthy audience.
6 wikipedia.org 75M+ U.S. monthly people. The site attracts a more affluent, slightly male slanted, younger, more educated group.
7 live.com 74M+ U.S. monthly people. The site appeals to a more educated, fairly wealthy audience.
8 amazon.com 72M+ U.S. monthly people. The site appeals to a more educated, fairly wealthy crowd.
9 microsoft.com 71M+ U.S. monthly people.
10 ebay.com 59M+ U.S. monthly people. The site appeals to a fairly wealthy, very slightly male biased audience.
11 aol.com 59M+ U.S. monthly people. The site attracts a slightly female slanted, more affluent, youthful audience.
12 blogspot.com 58M+ U.S. monthly people. The site appeals to a fairly wealthy, more educated, slightly male slanted audience.
13 weather.com 55M+ U.S. monthly people. The site appeals to a more educated, more affluent audience.
14 blogger.com 52M+ U.S. monthly people. The site attracts a fairly wealthy, more educated, slightly male slanted crowd.
15 ask.com 50M+ U.S. monthly people. The site is popular among a slightly more female than male audience.
16 craigslist.org 50M+ U.S. monthly people. The site appeals to a slightly male slanted, more affluent following.
17 bing.com 48M+ U.S. monthly people. The site is popular among a more youthful, fairly wealthy following.
18 myspace.com 46M+ U.S. monthly people. The site appeals to a teen and young adult, slightly female slanted audience.
19 about.com 45M+ U.S. monthly people. The site is popular among a very slightly female biased, more educated, fairly wealthy audience.
20 ehow.com 44M+ U.S. monthly people.

Compare the Quantcast service to Amazon.com’s Alexa which also provides free Web site analytics.

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2 responses

8 07 2010
brian chang

My friend this is brilliant!!!! Thanks for the awesome tip Professor! I’ll definitely try it. 🙂

B.

9 07 2010
rbnolan

Thanks, Brian. There are amazing free tools out there.

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