The Demise of Newssift

21 04 2010

The Newssift Web site has been quietly shut down by the Financial Times in March 2010.  The reason given was the slump in the online advertising business, but is seems more likely that an additional culprit was the cost of the underlying technologies from Endeca, Nstein, Reel Two, and Lexalytics.

This is really too bad.  As I blogged earlier, Newssift was a great way for companies to do some free Web analytics on the power of their brands in the news.  Even if you were going to use a professional analytics tool, and you should, it was a great way to do some basic research before launching into a bigger project.

I hope another similar replacement service comes along soon.  It was a great idea and a useful tool

I previously blogged about Newssift on 9/16/09.

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