Most Trusted Consumer Companies for Privacy

18 09 2009


The Ponemon Institute and TRUSTe published their results of the trust rankings of consumer brands today.  Interestingly, the ranking is the result of a two-part process:

  • A survey of 6,486 US adults for who they think most protects their privacy online.
  • An expert review how well each site protected consumer privacy by the Ponemon Institute.

Press Release

The 2009 Privacy Results: Best Consumer Sites

1. eBay

2. Verizon

3. US Postal Service

4. WebMD

5. IBM

6. Procter & Gamble

7. Nationwide

8. Intuit

9. Yahoo!

10. Facebook

I am interested in the results, not for the consumer brands, but for the rankings of the social media sites within this study.  A couple things jump out quickly:

  • Facebook has had a number of issues with its constituents recently, mostly involving publishing personal information without permission.  To Facebook’s credit, they have moved quickly to correct things after initial mis-steps.  Maybe this means that the public will actually give you points for being transparent about mistakes and correcting them in a timely and responsive manner.
  • Conspicuously absent from this list: Google.  It would be interesting to know what factors kept Google off this year’s list.



One response

9 12 2009

Stunning .. very awesome theme. I am going to write about it likewise!!

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