Business Benefits of Web 2.0

3 09 2009

McKinsey Global just published the results of a survey on the use of Web 2.0 technologies at companies.  The survey of 1,700 executives shows 69% of executives reporting measurable benefits from the use of Web 2.0 technologies.

In this survey McKinsey did a very interesting thing, they broke down the survey among three uses cases for Web 2.0:

1. Internal uses of Web 2.0

2. Customer-related uses of Web 2.0

3. Working with external partner/supplier uses of Web 2.0

McKinsey found the most enterprise use and the most measurable benefits in the order listed here.

Other interesting findings:

  • 68% reported measurable gains from using Web 2.0 for internal purposes, with a median improvement of 30%.
  • 52% reported measurable gains in customer-related purposes with a median improvement of 17% to 25%.
  • #1 technology leading to a measurable benefit across all three uses: Video.  This is a bit of a surprise to me.
  • #2 technology leading to a measurable benefit across all three uses: Blogs
  • #1 most important Web 2.0 technology: Blogs.
  • Geographically: India and North America were the geographies reporting the most benefit.

Another interesting finding was that companies reporting the most internal-use benefits were also reporting high integration of Web 2.0 technologies into their employee workflows, creating a “networked company.”

Over half the companies in the survey plan to increase their investment in Web 2.0 technologies in the year ahead, despite the current economic conditions.

The full report is well worth a read.  You will have to register to download it, but it is worth the effort.

Download Here

Also, there is an interactive version of the survey results available that has more information that the written report.

Interactive Feature

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