Hello World!

20 07 2009

Welcome to Enterprise Social Media Marketing!

I plan to start a lively discussion about how to apply Social Media to the area of marketing technology products to Enterprise customers.  First, let’s be clear: there is a lot of good practice out there in the area of enterpise marketing that are worth keeping.

This presents us with some interesting questions:

  • How is enterprise marketing being changed by Social Media? (Facebook, LinkedIn, Twitter, etc.)
  • What is not being changed by Social Media and remains good practice?
  • How do you make “traditional marketing” and Social Media work together for entreprise technology customers?
  • Where are the opportunities to serve your customers better, build community, and ultimately deliver a better product or service?

The answers to all of these things will be evolving with the advances in Social Media.  This blog is intended to be a forum to exchange best practices and ideas for making enterprise marketeers more successful.

Your input and comments are very much welcomed and appreciated.




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